F1 Discussion

[OllieWestwood]

But if you were Kia, why would you run BTCC where MG and Hinda are the only competitors as a manufacturer and neither are run by the manufacturers, when you could take a stab at a world championship and run in all your target countries in the WTCC? Sure the racing ain't as good but for a upcoming Asian manufacturer, racing all over Europe and Asia with global tv coverage on Eurosport or motors vs a trip to croft, or knockhill with itv 4 coverage?

As a manufacturer surely it's a no brainier?

Don't get me wrong I want more manufacturers in the BTCC like the super touring era, but as a marketing exercise which lets be honest that's all motorsport is for a manufacturer at that level as neither BTCC NGTC or the current world touring spec allow much innovation or development towards road car technology, you have to gonfornthe bigger audience and geographical racing?